On Our Radar
The industry moves fast, and staying close to it is part of how we work. We follow the conferences, trade shows and festivals that set the direction of marketing, live experiences and corporate events, and we aim to be present where those conversations happen.
Below is the annual cycle we track: where standards get set, where new formats are tested first, and where the people building this market meet.
CES
Las Vega, NV - JAN
The largest technology show in the world, and where the hardware, platforms and formats behind the next wave of brand experiences are shown first.
PCMA Convening Leaders
Rotating US - January
The leading gathering of the business events industry, focused on event strategy, audience design and how corporate meetings are evolving.
SXSW
Austin, TX - MAR
The convergence point of technology, film, music and culture, and one of the clearest early reads on where brands are heading.
POSSIBLE
Miami, FL - APR
A senior marketing and media conference built around brand strategy, commerce and the changing shape of consumer attention.
EXPERIENTIAL MARKETING
Las Vegas, NV - APR
The largest gathering dedicated to experiential marketing, covering live brand activation, immersive formats and how experience is measured.
CANNES LION
Cannes, France - Jun
The global benchmark for creative work, and the reference the industry uses to judge what strong brand communication looks like.
IMEX
Las Vegas, NV - SEP
The main MICE trade show in the Americas, connecting destinations, venues and suppliers across corporate meetings, incentives and large-scale events.
ANA
Orlando, FL - OCT
The flagship conference of the Association of National Advertisers, where marketing leaders of the largest U.S. advertisers present their brand-building work.
IAEE EXPO!
Rotating US - DEC
The annual meeting of the exhibitions and trade show industry, closing the year with the commercial and operational outlook for the sector.
THE IA SUMMIT NEW YORK
New York, NY - DEC
One of the largest business-focused AI events in the United States, centred on how organisations move artificial intelligence from pilot to production and what it delivers commercially.
Let’s build something extraordinary together.
Have a question, a project in mind, or just want to connect?
Our team is ready to collaborate with you — from strategic consulting and event management to marketing and business solutions.
Reach out today and let’s start shaping your next great idea.
Contacts
© 2026 ZERO21 | All Rights Reserved


